Our Triple Bottom Line // Balancing Frugality With Our Values
one of the misconceptions we used to have about frugality was that frugal people were cheap at all costs. it’s easy to view frugality as all or nothing, or to see frugality as trumping other values. but it doesn’t have to. a breakthrough idea for us was reframing how we see frugality in terms of the business term triple bottom line.







