My old career involved rebranding organizations, and that was one of my favorite parts of the job. Now, every time I hear someone debate what retirement is or isn’t, I think, “There is no one common understanding of retirement, so it’s definitely ripe for a rebrand.” Well, let’s do it. Let’s rebrand retirement. Come weigh in on what you want the new brand to reflect.
We’ve evolved a ton in our vision for early retirement, starting with only a vision of what we were retiring from, to now having a clear vision of what we’re retiring to, and making a big shift in the role we see work playing in our post-career lives. But even though we plan to work after this year, we see it as so different from “real work,” because unlike almost everyone else out there, we will be totally free to fail at whatever we do. A look at our new and revised definition of early retirement, and how the freedom to fail has helped us get here.