What is “work” anyway? It’s a question that plenty of folks will expend a great deal of oxygen on, and which we won’t answer here today. But we will talk about why it’s problematic when people decide to impose a particular definition of work on others, and what that tells us about our collective messed up relationship with work.
My old career involved rebranding organizations, and that was one of my favorite parts of the job. Now, every time I hear someone debate what retirement is or isn’t, I think, “There is no one common understanding of retirement, so it’s definitely ripe for a rebrand.” Well, let’s do it. Let’s rebrand retirement. Come weigh in on what you want the new brand to reflect.